The Ditto litmus test for shipping
Apr 24, 2025
Each release must cut search or drafting time by at least one-fifth; anything less waits its turn. This bright line focuses conversation and aligns PMs with users. Ambition rises when thresholds are clear.
Show don’t tell
Gains must fit in a ten-second before-after GIF so users feel them instantly; evidence outranks adjectives. Visual proof shortcuts debates and sparks delight. Demo value beats demos of code.
Focus stays sharp
Ideas that miss either bar return to backlog, freeing energy for work that passes; attention like time is finite. Saying no quickly protects momentum. Quality is the sum of exclusions.
